Pray, what is Laura Ikeji trying to say here? Though now a fashion blogger
who is trying to build her own brand now, she is also sending a message that
she is starting from scratch.
She said, “I'm building a brand from the scratch, it’s tough for a girl
like me, someone who alot of people think she lives off her sister even when I
have proved a few times that I am my own woman. I don't want the doubters to
change their perception about me, but what I beg is that you give me a chance
to build my dream……” (sic)
I think this is coming late. She lives in Linda’s Banana Island home, flaunts her sister’s name, eats from her sister’s kitchen and rides on her sister’s fame. What work does she do professionally to afford posting thousands of photos on Instagram (she does that daily). She has worn all famous designers labels, and vacations in exotic places of the world.
So, where is the ‘scratch’ she is starting from? If Laura needs to build a brand, this is not the right route. Get PR experts to do the branding. It’s all about perception. All the best in your new endeavor, Laura Ikeji.
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